B2B Explainers

Race cars speeding around the Miami Grand Prix 2025 circuit with a large crowd in the grandstands, palm trees, and a start/finish line banner.

Sales Deck: Prototype (Dec 2025)

The image features the logo of Formula 1 and the AlphaTauri team emblem on a dark background.
A racing steering wheel with a Ferrari logo in the center, various colored buttons and dials, set against a dark blue background with blue light streaks. Text on the image includes 'Strategic objectives' and bullet points about Crypto.com, Shared, and F1/Miami.
Digital presentation slide with three images showing the activation ecosystem for a race event. The first image depicts a race car on a track with the Crypto.com logo. The second is a colorful, neon-styled promotional graphic for the F1 Miami Grand Prix. The third shows a race car driver at a race event, wearing a cap and a racing suit, with social media comments visible on the side. Below the images are three sections labeled Physical, Digital, and Direct, describing various strategies used in the activation.
Crowd of people surrounding two Formula 1 race cars in an exhibition hall with digital screens showcasing cryptocurrency branding.
Bar chart titled 'Organic Instagram Reach' comparing engagement in likes for various Instagram posts such as 'Qualifying', 'Pre-Race', 'Race', 'Winner Post', 'Driver Of The Day', and 'Miami', with 'Miami' having the highest likes and 'Pre-Race' the lowest.
A crowd of people inside a venue with a large digital screen displaying 'crypto.com' and a logo. A section labeled 'Fan Experience (VIP Zone)' is visible. Next to the crowd, there is a chart showing practice, pre-qualifying, and pre-race times with color-coded segments (blue for practice, red for pre-qualifying, white for pre-race).
A digital presentation slide showing a Formula 1 car rear view with the word 'DARKTRACE' on the rear wing. The slide contains text about a marketing campaign for 'Race Weekend' push notifications, including activation details, results, and demographic engagement.
A presentation slide titled 'Future Opportunities: 2025 & Beyond' listing topics including tech talk VIP car breakdown sessions, email campaigns, social media series, VIP lounges at Crypto.com, and 2026 Miami planning, on a dark blue background.
Multiple Formula 1 race cars on a track during a race with branding visible in the background.